Then vs Now: The Birkenstock Styles Taking Over Since 2020

(And the pairs worth grabbing for 2026)

If you’ve been watching Birkenstock trends over the last few years, one thing is clear: people aren’t just buying “the classics” anymore.

From clogs to slim-strapped sandals to utility-ready shoes you can literally hose off, the style landscape has shifted in a big way.

By analyzing six years of unit sales trends (2020–2025) and matching them with what’s happening across the fashion world, a clear picture emerges of what’s rising, what’s dipping, and what’s about to define 2026.

This is Birkenstock… evolving.

Arizona: The Icon Still Reigns, But the Era of “Only Arizona” Is Over

Arizona remains the top-selling Birkenstock in both 2020 and 2025 — no surprise there. But the share tells a different story.

• Spring 2022: Arizona made up over two-thirds of seasonal sandal sales
• Spring 2025: That share dropped to just over half

Arizona isn’t disappearing — it’s simply sharing the stage with new favorites. Think of it as the OG that will always be safe, but no longer the only style shaping the Birkenstock universe.

Boston: The Comfort Clog That Went From Niche to “Need It”

Between 2020 and 2025, Boston unit sales jumped more than 500%, pushing the clog from a mid-tier style to the solid #2 spot.

Fashion confirmed the shift — Boston searches surged 593% in early 2022 and the style was named “shoe of the year.”

• Easy slip-on design
• All-season wearability
• Cozy but still chic aesthetic
• Effortlessly relaxed styling

This is no longer a trend shoe — it’s the new classic. If Birkenstock had a “quiet luxury” category, Boston would be leading it.

Franca: For the Customer Who Wants Style + Comfort in One

Franca recorded the fastest growth of any style between 2020 and 2025, landing in the top five by 2025.

Slim crossing straps, a softer silhouette, and that signature contoured footbed make it the perfect balance of style and comfort.

Madrid: Minimalism Is Back — And Shoppers Are Noticing

Madrid’s growth may be subtle, but it’s undeniable. The single-strap silhouette feels clean, modern, and intentional.

“I want something simple, but make it look styled.”

Super Birki: The Utility Shoe That Became a Cult Favorite

The biggest surprise in the data? Super Birki unit sales jumped over 1000%.

• Fluid-resistant PU upper
• Easy-clean design
• Replaceable cork-latex footbed
• True Birkenstock support

This reflects a deeper shift toward durable, functional footwear built for real life.

The Style Fading Out: Florida

Florida still has loyal fans, but demand has steadily softened since 2020.

Not a bad shoe — just no longer defining the moment.

What Does This Mean for Birkenstock in 2026?

• Comfort-forward closed toes stay in charge
• Effortless but elevated wins
• Utility shoes are having a real moment
• Classics remain the backbone — just not alone

If You’re Shopping for Your 2026 Birks… Start Here

• ✔️ Arizona — the all-occasion icon
• ✔️ Boston — cozy, stylish, endlessly wearable
• ✔️ Franca — slim straps with real comfort
• ✔️ Madrid — clean, minimal, chic
• ✔️ Super Birki — durable, washable, real-life ready